Current responsibilities include:
Experience Architect | Wunderman Thompson, Seattle, WA
Leading CX and UX projects end-to-end for clients like Amazon, Lenovo, and T-Mobile.
Evangelizing CX and UX for internal and external teams.
Contributing significantly to shaping the firm’s CX practice.
OCT 2015–OCT 2017
Director, User Experience | Axis41, Seattle, WA
Built a UX-centric team from the ground up, serving enterprise clients in a wide range of verticals, including education, healthcare, technology, finance, and non-profit.
Managed UX projects end to end while mentoring designers and facilitating collaboration across disciplines.
Served as UX evangelist for internal and external teams.
Responsible for evolving UX services in response to client needs, including business objectives alignment, audience research, user testing, journey mapping, content strategy, information architecture, and user interface design.
APR 2011–OCT 2015
Creative Director and Senior UX Designer | Axis41, Seattle, WA
Shaped, nurtured, and managed a multi-disciplinary team, primarily supporting Adobe.
Developed processes to encourage and maintain collaboration across disciplines, later duplicated by other teams in the agency.
Served as the lead UX designer for various projects, including multi-platform enterprise experiences.
Directed the design and development of websites, apps, and cross-channel campaigns.
Implemented UX best practices with the creative team, encouraging more user testing, journey mapping, and content strategy as part of the design process.
JUN 2008–APR 2011
Art Director and UX Designer | Axis41, Salt Lake City, UT
Built and led a team of designers to serve clients predominately in the technology and healthcare sectors. Projects included websites, mobile and desktop applications, and cross-channel campaigns.
Collaborated with engineers to translate extremely technical information into easily digestible diagrams.
OCT 2006–JUN 2008
Senior Designer | Axis41, Salt Lake City, UT
Designed websites, apps, campaigns, and other marketing materials in collaboration with art directors and writers.
NOV 2004–OCT 2006
Senior Designer | Meyer & Liechty, Lindon, UT
Collaborated with art directors, writers, and translators in multiple geographies to design and localize marketing materials for a large financial services corporation.
JUN 2002–NOV 2004
Designer | Skogen Group, Salt Lake City, UT
Filled many roles in a boutique studio, including project manager, writer, motion graphics designer, web designer, and print designer.
SEPT 2000–JUN 2002
Designer | BYU Center for Instructional Design, Provo, UT
Designed graphics, illustrations, and diagrams to explain complex ideas to students through various mediums, such as textbooks, online courses, and in-class materials.
SEPT 1997–APRIL 2003
BFA in Graphic Design from BYU in 2003
Associate in Graphic Design from BYU-I in 2000
Associate in Spanish from BYU-I in 2000
My core skills
- Managing teams
- Evangelizing UX and CX
- Cross-disciplinary integration
- Functional requirements
- UX + CMS integration
- Aligning goals and KPIs
- Roadmapping and scoping
- User/customer research
- Integrating qual and quant
- Journey maps
- User flows
- Design systems
- Content strategy
- Information architecture
“…she built a top-notch user experience practice at our agency, almost single-handedly. She brought together an incredible team and nurtured their skills even further.”
— Kevin Peaslee, Chief Strategist at Axis41