Jacqueline Conrad
Experience designer and strategist
I’m an integrator of perspectives, connecting business, strategy, design, and engineering. I’ve spent over a decade leading multi-functional teams to create great products and experiences.
My core skills
- Managing teams
- Evangelizing UX and CX
- Agile methodologies
Leadership
- Cross-disciplinary integration
- Functional requirements
- UX + CMS integration
Technology
- Aligning goals and KPIs
- Roadmapping and scoping
Business
Research
- User/customer research
- Integrating qual and quant
- Testing
Design
Strategy
- Journey maps
- User flows
- Prototypes
- Design systems
- Product and feature strategy
- Content strategy
- Information architecture
CX
UX
“She acts as the glue, and often as the translator, in cross-functional environments. Jacky unites creative and strategic thinking.”
— Kevin Peaslee, Director of Marketing Strategy, CHG Healthcare
Brands I’ve worked with
I’ve worked with many brands. Here are just a few you might recognize.
Case studies
Highlights from projects I’ve led.
01
A new design system and custom CMS tooling help AAA streamline the UX and increase memberships by 25%
AAA had nine distinct regional websites and an app with inconsistent and outdated UI. It was challenging for the AAA team to manage content and maintain UX consistency across these channels. I led the effort to create a unifying UI design system and a customized CMS tooling that helped AAA create a seamless experience more efficiently. Within five months from launch, membership conversions increased by 25%, primarily attributed to my team’s work.
02
Insights break down barriers to improving Lenovo.com
The Lenovo marketing team believed a more premium experience of Lenovo.com would result in happier customers and a healthier bottom line. However, making the necessary changes required support from the rest of the organization, and intuition alone was not enough to mobilize people. A data-rich experience map highlighting friction points in the buying journey helped executives get on board with transforming the website.
Contact me for a password to this case study.
03
A product redesign leads to a 360% adoption increase within ten months
A charitable foundation had the goal of encouraging more kids to read through their rewards program. Our task was to find ways to make the rewards program more motivating, improve the onboarding experience, and rebrand the accompanying app. After research, strategy, and design, my team and I upgraded the product reaching a 630% increase in adoption after ten months of its release.
Evangelizing UX
The term “User Experience Design” has become ubiquitous but also ambiguous. As a multidisciplinary designer, I’ve had the perspective to educate project managers, visual designers, writers, and strategists on the broad spectrum UX covers, how it differs from neighboring disciplines, and specific best practices for our projects. Below are some examples of presentations I’ve given at Axis41 and Wunderman Thompson.